Logos And Brand Guidelines

Medium Branding Guidelines

These few simple rules will help you use our branding elements to communicate the Medium brand most effectively. Download all assets

Wordmark

The Medium wordmark is an important expression of our brand identity. It should in no way be distorted or redrawn when applied to communications. Because the wordmark is such a recognizable and highly visible brand asset, it is vital that it is always applied consistently.

Wordmark. Minimum digital size: 20 pixels (height)

Monogram

Our monogram is the reduced form of our wordmark. It should only be used when the wordmark is too small to achieve maximum impact.

Monogram. Minimum digital size: 20 pixels (height)

Clearspace and Positioning

The wordmark should always be surrounded by generous white space. The diagram below defines the minimum amount of clear space needed, which is based on the x-height in the wordmark.

Color

Primary Usage: our wordmark is primarily used in black. It can sit on top of the light green or white background. It can also be used in white over black.

Discretionary Usage: in rare cases where there is already a strong presence of our light green color, the wordmark may be used on top of a color from our secondary palette.

Incorrect Color Usage: our wordmark should never be used in white on top of any light colors. Additionally it shouldn’t be used with our dark colors, neither coloring it with a dark color, or using our primary black over a dark background.

Dont’s

The examples shown here illustrate incorrect uses of the wordmark.

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If you have any further questions about our brand elements, please drop us a line at yourfriends@medium.com.


Logos and Brand Guidelines was originally published in Medium.design on Medium, where people are continuing the conversation by highlighting and responding to this story.

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